Seoul Travel Guide: what to see and where to go

Liked the post? Please show some sharing love.
From a city with a checkered past to being the North Star of East, Seoul radiates its pulsating energy to the far corners of the world. Here’s the Seoul Travel Guide to help you navigate where to go and what to see.

Seoul - Old School to New Cool
Full text of the story  Seoul – Old School to New Cool published in the March issue of Jet Airways in-flight magazine

Seoul is called Special City for a reason. It is a city of contrasts that has something special for everyone. Fourteenth-century palaces hold their fort against 21st-century skyscrapers, while you can travel between ancient and modern, simply by crossing a street. Han River neatly bisects the old Seoul of palaces, markets, hanoks and government offices from the new Seoul of cloud-piercing high-rises, swanky stores, and avant-garde restaurants. Delivery boys race their motorbikes with Maseratis on the road, while gadget-toting fashionistas combat peddlers for walking space. A city as passionate about protecting its 600-years-old heritage as it is about K-Pop, while one moment you are in downtown the next you are at Bukhansan National Park. You can shop till you drop at ritzy department stores or haggle around at labyrinthine markets while gorging on affordable street food or relishing the cuisine of the kings. It is this diversity which makes Seoul truly special. So if you are visiting Seoul soon make sure you do explore the diversity of this Special City

First impression

You never get a second chance to make a great first impression and Seoul gets it right the first time. As I landed at Incheon International Airport, I realised how efficient, hassle-free and delightful airports can be. Within an hour of landing, I was chilling at my hotel in the city centre.

Starting on a high

Seoul is hemmed in by mountains and draped by waterways. The best place to see that beauty is from the needlelike N Seoul Tower on Mount Namsan. You can either take a cable car or trek for 45 minutes through the stone stairway. As I walked up to the base, I was greeted by the tens of thousands of ‘love locks’ hung on fences, gates, railings and ‘trees of love’. My local friend Kim told me love is a serious business in Seoul. So serious that couples match their blood groups to ensure a compatible long lasting relationship. So don’t be surprised if someone pops up the blood group question.

But I wasn’t looking for love so I didn’t get swayed by love locks and took the elevator to the observatory deck of N Seoul Tower. Flabbergasted by the staggering immensity of Seoul I was looking at the panoramic view like an excited kid. The Seoul skyline was bejeweled with high rises after high rises and four guardian mountains cradled the city from four sides. The velvety mist was trying to play hide-and-seek with the city. Wherever my eyes could reach I saw the manicured landscape of Seoul.

Soaking in the historic splendour

After getting the bird’s eye view, it was time to experience the illustrious past of Korea. I started turning the history pages from the fourteenth century Changdeokung palace, a UNESCO World Heritage Site, which was the home of Korea’s last emperor. Cobblestoned corridors, elegant open courtyards, alluring Secret Garden, soothing ponds, and pagodas infused a dose of tranquility in a frenetic urban city. I wanted to spend more time exploring the colossal Changdeokung palace but being time-poor I had to sacrifice my wish in favour of attending the Royal Guard-Changing Ceremony at the Gyeongbokgung Palace. At 2 pm sharp the royal guards arrived in their colourful flowing robes, carrying traditional weapons and playing traditional musical instruments. The Ceremony gave goosebumps and transported me to the 14th century Joseon Dynasty when this tradition was enacted exactly as I witnessed. It further stoked my interest in the Korean history and I spend some time at the National Palace Museum of Korea and the National Folk Museum of Korea, both housed in the palace itself.

Within walking distance from the palace was Samcheong-dong, where tradition and artistic sensibilities meet. Samcheong-dong is famous for Bukchon Hanok (Korean traditional houses) village. A maze of 900 antique homes with angular roofs, decorative brick walls and heavy wooden doors were weaved together like a beehive. Chic galleries, distinctive cafes and accessory shops were seamlessly integrated into the calm environs of the traditional village.

Grooving to the red-hot energy of K-Pop

The prolific heritage tour had drained me so I needed to refuel. And in Seoul, there can’t be a better fuel than K-pop (Korean Popular music) at Gangnam. The flashy section of Seoul, where crème de la crème lives, works and plays. Thanks to PSY’s ‘Gangnam style’, K-Pop became a viral sensation. But K-Pop is much more than one hit number. It is a cultural movement that brought Korea into the limelight. Upbeat tunes, eye-popping fashion, catchy hooks and sing-along lyrics are the secret sauce of K-Pop. Songs are usually complemented with extravagant videos featuring well-groomed K-Pop megastars or “Idols” showing off their flawless high-octane dance moves.

Shop. Eat. Stroll.

After soaking in the historic and cultural splendour, it was time to go shopping. Seoul is dubbed as the ‘Milan of the East’, where it’s impossible to find a single soul dressed shabbily. Shopping is a favourite pastime of Seoulites and it doesn’t matter where you are in Seoul, there will always be a shopping place next to you. A Mecca for cosmetics, apparels and electronics shopping and there is a market for every pocket – from transitional markets to luxury department stores to street shopping.

I started my shopping spree from Myeongdong, Seoul’s busiest area where tens of thousands of shopaholics indulge in retail therapy at any given time. Hundreds of shops sell international and local labels of cosmetics, apparels, and accessories. Sales executives would coax me to have a look at their store and generously give away free samples. I really needed an iron will to say no to their enticing offers.

If Myeongdong was difficult to resist, the 24 hours market of Namdaemun was ten times more difficult. A Google of Shopping where you can find anything at any time at any price. If you can’t find a product in Namdaemun then it probably doesn’t exist on Earth. Other markets worth visiting are Insadong for art and craft items, Yongsan for electronics and Cheongdamdong for luxury indulgence.

Shopping is complimented by street food culture. I would often take a break from shopping to gorge on the delicious street food. Just like K-Pop, there is nothing subtle about Korean cuisine. It is a carnival of flavours. The must-try dishes are Kimchi (fermented spicy vegetables), tteokbokki (spicy rice cakes), Patbingsu (shaved ice topped with red bean paste, ice cream, rice cakes and fruits), dakbal (fiery chicken feet), mindeulle muchim (dandelion salad) hotteok (sweet pancake), bindaetteok (mung beach pancake), odeng (fish cake), and assortments of fried food. The barbecue I had at Hongik Sutbul Galbi was one of the best I ever had. My favourite vegetarian meal was the traditional Buddhist temple cuisine at Baru.

After days of sightseeing, shopping and eating it was hard to bid goodbye. Visiting Seoul was truly special. A must stop for anyone who wants to experience modern Asian city life deeply rooted in tradition.


  1. You’ll always be connected because Seoul has the world’s fastest internet speed and free Wi-Fi at most places
  2. Most buildings don’t have the 4th floor because number four is considered extremely unlucky in Korea
  3. Explore the key 26 attractions with the affordable hop on and off Seoul City Tour Bus
  4. See the city like a local by taking free customised tours by Meteor Youth Voluntary Club
  5. Experience the transformation of Seoul from medieval city to a modern metropolis at Seoul Museum of History
  6. Buy souvenirs with distinctive Korean flavor at Insadong
  7. Do not tip and place your food order on the counter only
  8. Order food from any place at any time. The delivery boy will come to deliver food as well as collect trash
  9. Visit the 24 hours Noryangjin Seafood market if you are a seafood lover
  10. Try your hand at eating live octopus if you are a food adventurer

Hope you find this Seoul Travel Guide helpful when planning your next visit to the City Special.

Here’s the link to the Jet Wings story – Seoul – Old School to New Cool 



  • I haven’t met too many people who have been to Korea, so I really enjoyed reading your post. The travel tips will surely come in handy when I visit Korea someday.
    Keep traveling, keep posting. Have a great day!

  • Loved reading your travelogue from Seoul! 🙂

  • Brian says:

    What stood out the most in Seoul was the plethora of museums with exhibits in English. If I had one extra day, I would have gone to see where the Olympics were held. The country was celebrating Buddha’s birthday the day I arrived.

  • Halef says:

    I’ve been to Seoul once a few years ago, and I always want to come back to explore more. Thank you for sharing your post – now I have a reason to go back to South Korea soon! Travel safe!

  • You have an interesting perspective on Seoul. This magic city comes alive in your words. It was pleasure to read such a well written article thats’ as entertaining as it informative.

    • Hello Lovely Travel Couple,

      Thanks a lot for saying such wonderful words. Really made my day 🙂 I am so glad you liked what I wrote.

      And did I mention how much I like your travel updates. You really are a ‘IT’ travel couple 🙂

  • I was in China but didn’t make South Korea yet, will be soon for sure. Reading your post I can see that they are really friendly and organized people. The free wifi almost everywhere is a must, free customized tours are great, travel as a local is the best to learn and see the real life.

  • clare says:

    I am really wanting to visit South Korea and Seoul but still not made it there. It looks like a great place, with so much to do. I would love to Mount Namsan or see the changing of the guard. Can’t wait to visit.

  • Plethora of details, on food, on shopping, on love locks. With less knowledge about Korea its great to know that Seoul is a shopping hub and through your post you succeeded in tempting my desires of instant shopping 🙂

  • Rhiannon says:

    So first off, congrats on being featured in the inflight magazine! It’s a really interesting and informative article so very well deserved!
    I haven’t been to South Korea but would really like to as it seems a place so full of culture and history. One question though – is dandelion salad made of real dandelions?? I find that idea harder to digest than fiery chicken feet!!!

  • Danku says:

    Best Travel Blog i have been ever read …
    It’s Not Content .. its experience which draws me to Read this blog. .
    Archana Singh you are best

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.